“When you smell things, the olfactory bulb talks to the rest of the system, allowing your brain to make a connection between smell and what you’re feeling or experiencing at the time. The connection between a fragrance and your mood is so strong that the fragrance you pick can work wonders on how the home feels. Understanding the vocabulary of fragrances is ingrained in humans and people further perceive fragrances through their experience, culture, memories, and through food,” says Kiran Ranga, a master perfume creator and managing director of Ripple Fragrances. Almost three per cent of human genes comprise the olfactory system. “These odour receptors help human beings memorise fragrances. In a study that Nobel Laureates Richard Axel and Linda B Buck presented in 2004, it was evident that human beings are pre-coded to perceive almost 8,000 different odours. Fragrances can evoke feelings, thoughts and even uplift your mood while you are stuck indoorsĭoes the smell of sandalwood stoke memories of summer holidays at your grandparents’ home? Or does the fragrance of petrichor evoke images of cozy, romantic days? Smells and fragrances have this charming ability to strike a chord in the human mind and bring back a flood of memories associated with that particular smell.
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